Correction: Under 'How to Grow Your Startup (AMA With Hsu Ken Ooi)', there's an error in this sentence: "I like paid marketing if you're early and trying to learn about your users or if you're later stage and can do it cost effectively (CAC > LTV or at least close)."
Correction: Under 'How to Grow Your Startup (AMA With Hsu Ken Ooi)', there's an error in this sentence: "I like paid marketing if you're early and trying to learn about your users or if you're later stage and can do it cost effectively (CAC > LTV or at least close)."
It should be 'LTV > CAC or at least close.' We've edited it in the original blog post and the Substack AMA here > https://iterative.substack.com/p/ama-on-how-to-grow-your-startup/comments.
Thank you @Dexter for pointing it out!